The islands’ ability to brand themselves has a big influence on tourism and development. The Partnership of Danish Island Tourism is helping to strengthen this. On Wednesday, the Partnership of Danish Island Tourism was launched at the venue “Taste the Islands” where politicians, islanders and trade associations participated. The partnership is a cooperation between The Council of Rural Districts, The Association of Danish Small Islands, Danish Shipping, The Danish Ferry Secretariat, The Federation of Retail Grocers, Food Organization of Denmark (FOOD) and The Danish Chamber of Commerce.
At the Council of Rural Districts, deputy chairman Grethe Saabye welcomes the cooperation. - We wish to strengthen growth and development on the Danish islands, and the best way to do this is by a joint effort. With the partnership we can continue a proactive branding of the islands and ensure that more Danish and foreign tourists discover what the Danish islands have to offer. I look forward to working with the participants.
The Danish islands’ ability to brand themselves has a big influence on the vitality and development of the islands. Not only by attracting tourists and sell local produce, but also by attracting and keeping inhabitants. This is underlined in a study of the Danish islands’ communication strategy done by Centre for Rural District Research at the University of Southern Denmark.
The partnership must thus be a part of strengthening the basis of tourism, growth and development of the islands, as well as branding them. To do this they will promote the island passport which contains a guide to the Danish archipelagos.
Danish Shipping, the trade- and employers’ association of the Danish shipping industry, welcomes the new partnership. - The well-functioning island ferries already take 5,8 million guests to and from the lovely Danish islands. But there is a clear potential for more and that is why we welcome the new partnership. We look forward to contributing to the work and build up the effort that is connected to the island passport, says Jacob K. Clasen, chairman of Danish Shipping.
The Danish Chamber of Commerce also has only positive things to say. At the Danish Chamber of Commerce, we organize the entire value chain of tourism. We are thrilled to learn about this initiative, and we are sure that there is an untapped source of tourism on the Danish islands. We look forward to contributing to the work and to see the island businesses experience growth, says Lars Ramme, chairman of tourism- and adventure economy at the Danish Chamber of Commerce.
The secretariat of the partnership is run by the Council of Rural Districts.
In the island passport every island is represented showing a map, photo and info on what the island has to offer, plus a QR-code that leads to the homepage of the island. In a blank field at the presentation of each island the tourist can transfer a silhouette of the island to the passport from a plate at the harbour or on the ferry using a special pen, and thus collect island stamps. The tourists love the gimmick and like to compete with their family and friends on who has visited the most islands.